The Strategic Marketing Plan

A marketing plan clarifies the key marketing elements of a business and maps out directions, objectives, and activities for the business and its employees. This course tackles several aspects of a company’s marketing and promotion plan such as the marketing mix (the 4Ps), the evaluation of marketing opportunities, researching, analyzing, and identifying target markets, and developing a strategic position for the company to implement the strategy. The course covers everything from the preparation and implementation of the marketing plan to measuring and evaluating the results of organizational marketing efforts.

Course Objectives

By the end of the course, participants will be able to:

  • Apply a logical step-by-step process to produce a sound marketing plan
  • Devise a marketing plan that builds on marketing audit findings
  • Use marketing audit findings to identify effective strategies and tactics
  • Develop the components of the strategic marketing plan
  • Identify and implement the different marketing warfare strategies (offensive, defensive, and flanking)

Target Audience

General managers, marketing managers, and product and sales managers will find excellent value in attending. Market researchers, planning managers, and other practicing managers associated with the development of marketing plans, will also significantly benefit from the course.

Target Competencies

  • Micro and macro analysis
  • Setting marketing mix
  • Devising ‘SMART’ goals
  • Blue ocean strategies
  • Managing business portfolio
  • Producing a Boston Consulting Group matrix
  • Structuring a marketing plan

Course Methodology

This highly interactive course includes trainer presentations, group activities, working in pairs, individual exercises, discussions, reflection, quizzes and case studies. Participants will have the opportunity to discuss their challenges and share good practice.

Course Inclusions:

  • Comprehensive learning materials incl. exercise files
  • Post course telephone support
  • ‘Certificate of Attendance’ on completion of the course
  • Light lunch

Deal: 5% discount for two to four participants and 10% discount for 5 and above participants. We also offer virtual learning on WhatsApp and Zoom. Contact us for details.

Training Details

Duration

4-day

Time

10 am – 4 pm daily

Fee

N250,000 per participant.

Acct Name

Adoney Associates Limited

Acct No

4110014604 (Polaris Bank)

Venue

Lagos

Date

Batch A: Dec 11-14, 2023.

Batch B:  Jan 15-18, 2024,  Feb 20-23, 2024,  March 26-29, 2024, April 9-12, 2024,  May 27-30, 2024,  June 11-14, 2024,  July 23-26, 2024,  Aug 19-22, 2024,  Sept 10-13, 2024,  Oct 14-17, 2024, Nov 18-21, 2024.

More details

Call: 08023660697, Call/WhatsApp:  07046181186
Email:adoneyassociates@gmail.com, info@adoneyasociates.com